MOHD ARIFFIN SITIZUBAIDAH, SIEW IMM NG, JO ANN HO, SAMBASIVAN MURALI.
Page No : 1-29
DETERMINANTS OF INDIVIDUAL RELATIVE DEPRIVATION AMONGST FLIGHT ATTENDANTS
This study examines the factors influencing Individual Relative Deprivation in
the context of airline. Theory of Relative Deprivation was applied to explain the
linkage between the Psychosocial Factors (Mental Health, Work-Family Conflict,
Job Insecurity, Role Overload, and Pay Satisfaction) and Individual Relative
Deprivation. The study followed quantitative research with cross sectional study
design. Five hypotheses were formed suggesting mental health, work-family
conflict, job insecurity, role overload, and pay satisfaction influence Individual
Relative Deprivation. Based on purposive sampling, 410 usable samples were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM).
All four proposed hypotheses were supported (mental health, work-family
conflict, role overload, and pay satisfaction, while hypothesis suggesting job
insecurity’s influence on Individual Relative Deprivation was not supported.
Based on the findings, implications and future research directions were
KESAVAN NALLALUTHAN, BRAHAM RAHUL RAM, ABDULLAH HAROON HAMEED SULTAN, REVATHI GOPAL.
Page No : 30-55
THE EFFECT OF KNOWLEDGE MANAGEMENT ENABLER TOWARDS EMPLOYEE ENTREPRENEURIAL ORIENTATION: CASE STUDY FROM SHIN-ETSU MALAYSIA
Turbulence in today’s business operations is unavoidable. This has put intense
pressure to the organization resulting in continuous search of measures that
would enable organizations to overcome such situations to be more competitive,
hence improving the performance. This research study is about entrepreneurial
orientation among Shin-Etsu Employees. Three hypotheses were formulated
based on the theoretical framework and supported by Research based view
(RBV) theory. The quantitative research was conducted by using validated
research questionnaire. The population comprised of employees working in
Shin-Etsu Malaysia. The total number of respondents was 477 out of 632
randomly selected. An overall response rate of 75.47 per cent was obtained.
Multiple regression analysis was utilized to analyse the data to ensure that all
the necessary assumption is met (high, medium and low level of Shin-Etsu
Malaysia employees). The results revealed that all three hypotheses tested were
supported by relations. This study is expected to contribute to academic research
and management practice in Shin-Etsu Malaysia organizations. The limitation of
the study is that the samples selected were only from Shin-Etsu Malaysia. A future research based on a mixed method longitudinal study should be
conducted to gain better understanding on the patterns, determinants and
dynamics of the changes among the constructs’ hypothesis in different sectors of
the industries or businesses.
KEE, XIAO YING, ONG, SIEW HAR, BOUCHON, FREDERIC.
Page No : 56-76
LOCAL COMMUNITIES’ PERCEPTIONS OF ECOTOURISM ECONOMIC IMPACTS AND CONSERVATION ISSUES IN KUALA SELANGOR, MALAYSIA (PAPER 79)
Ecotourism is considered as an instrument towards sustainable development in
which rural communities benefit. However, the environmental impacts of
tourism and the unfair distribution of economic development might challenge
the ecotourism advocates narratives. This study aimed to analyze perceptions of
ecotourism in Kuala Selangor, Malaysia. A quantitative method was used with
a strata sampling of the local communities in Kuala Selangor. The results showed
a large support of ecotourism development and a more contrasted views on the
economic impact distribution onto the local communities. It enable the
ecotourism sector in Kuala Selangor to be improved and implement clearer
pathway for future development.
SREERAM THINAKAKKATH DEVARAJA.
Page No : 77-95
LE NARAYAN RESTAURANT MANAGEMENT
The Indian food retail market is very promising and expected to reach USD 915
Billon by the year 2020 and the Indian food processing industry accounts for 32%
of the country’s total food market. Indian fast food industry has doubled its
business from 2013 to 2016 and has a business turnover of USD 1.12 billon. Le
Narayan Restaurant Management Consultancy, with its 15 years of
targeted expertise by the founder, is entering the Indian food and beverage
business market at the a critical time of high growth in the restaurant
industry with the right focus to provide innovative and cost-effective
management consultancy to the start-up and improving restaurants of India. As
the Vison and Mission of Le Narayan focuses to be a leader in the restaurant
consulting industry by providing the right business strategic ideas based on the
data drive decision making process. Creating an unique restaurant management
system with the help of innovative technologies and having a Mission which is
with the continuous research and understanding the food industry and moving
forward with the right direction with the right team at the right time to create
successful restaurant concepts that creates an unique dining experience for the
clients & customer and also making profit for the owners.
BENEDICT VALENTINE ARULANANDAM, CHRISTO SELVAN.
Page No : 96-117
EFFICIENCY DETERMINANTS OF MALAYSIAN CONVENTIONAL AND ISLAMIC BANKS – A 5-YEAR PERIOD STUDY
The growth of conventional and Islamic banking in Malaysia
has been commendable and has brought positive impact into the overall
economic growth for Malaysia. The efficiency of Malaysian banks has
always been a point of debate. Based on certain studies by Awan (2009),
Bader, et al. (2008), and Mokhtar (2006), draws the need to further
deliberate on the area of banks efficiency, especially the efficiency of
conventional and Islamic banks in Malaysia. This study visits three
fundamental questions, which are; what is the efficiency for Islamic and
conventional banks in Malaysia between the period 2009 to 2013?; does
the efficiency of conventional banking supersedes that of Islamic banking
in Malaysia during the same period?; and what are the factors influencing
the efficiency of conventional and Islamic banks in Malaysia? Hence the
purpose of this study is to address these three research questions between
the 5-year period, which represents the period after the 2008 global
financial crisis, revealing the required actions by regulators and industrial
experts to further improve the banking landscape in Malaysia.
CHOY ZHI CHENG, ELOIS, ONG SIEW HAR, CHRIS.
Page No : 118-140
FACTORS INFLUENCING THE ADOPTION OF E-LEARNING IN KUALA LUMPUR: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL
Many universities across the world had incorporated e-learning systems into
traditional education, creating a blend education. The success of implementing
e-learning systems require intensive understanding of users’ acceptance. This
paper focused on the investigation of students, who had adopted e-learning
system at universities in Kuala Lumpur. Specifically, this study is conducted to
examine on the influence of flexibility, system design and internet self-efficacy
on adoption of e-learning. Self-administered questionnaire consisting of 393 sets
were distributed as the research’s data collection tools but only 385 sets are
qualified. The conceptual framework of e-learning adoption used in this study is
adopted from Technology Acceptance Model. This study also provides an
indicator of learners’ acceptance as well as identifying possible factors that
influence the adoption process. The results will enhance the understanding of
students’ acceptance of e-learning and will benefit education institutions in
creating qualified e-learning systems.
XU YANPING, SUN AO.
Page No : 141-170
THE STRUCTURE OF EMPLOYEE PSYCHOLOGICAL CAPITAL IN ORGANIZATIONS
This article was written to provide a positive light on psychology in bringing
benefits to any organization through employees. Psychology has always been
associated with mental illness or instability, but studies have shown otherwise.
Employees’ positive state of psychological disposition can be a great asset to the
growth of the organization. Authenticity, hope, optimism, resilience and selfefficacy are some of the key elements of employee psychological capital that
needs to be understood and nurtured.
CHO KAH ZHENG, Berjaya University College, Malaysia.
Page No : 171-194
FACTORS INFLUENCING CONSUMERS’ ONLINE PURCHASE INTENTION IN SOCIAL COMMERCE AMONG MILLENNIALS IN MALAYSIA
People’s confidence is gradually decreasing towards the consumers’ online
purchase intention in social commerce. This is because there is more and more
fraud occurring in social network and lead to people do not trust anymore on
online purchase. This study aims to determine the three factors that will
influence the consumers’ online purchase among millennials in social commerce
in Malaysia, which include trust, perceived ease of use and perceived usefulness.
Quantitative research is adopted in this study by distributing questionnaire to
387 respondents. In this research, SPSS is used for the analysis of the data
collected. The analysis that included descriptive analysis, normality test,
reliability test, correlation analysis and regression analysis. The descriptive
analysis was to analyse the respondents’ information. Normality test and
reliability test were conducted to ensure the data are normally distributed and
reliable. Correlation analysis and regression analysis were to determine the
relationship between the dependent variable and independent variable, as well
as the impact of the independent variables on the dependent variable. The result
of this research was the factors of trust, perceived ease of use and perceived
usefulness have a significant influence on consumers’ online purchase intention.
Page No : 195-204
AN EMPIRICAL STUDY OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND JOB
This paper brings out the relationship between job satisfaction and
Organizational Citizenship behavior. The purpose of this paper was to put light
and examine whether job satisfaction is an antecedent of organizational
citizenship behavior and to its all dimensions or not. The study was being
conducted on 30 executives of HDFC Bank, Lucknow. The Job satisfaction was
measured on the basis of Extrinsic & Intrinsic factors, being responded by the
executives, While OCB was measured on the basis of five dimensions, Altruism,
Conscientious, Sportsmanship, Courtesy and Civic virtue. To achieve the
objectives, the data was collected with the use of survey method. Data collected
was analyzed using the percentage counts and mean, correlation method. The
executives were generally found satisfied as well found the presence of
organizational citizenship behavior. The job satisfaction only found to be related
with dimensions of organizational citizenship behavior. The result showed that
job satisfaction is a predictor of OCB.
Li MY, Chang SC, Felicia LW, Ong SX, Tan, KE, Wong KT.
Page No : 205-212
EXPLORING OPERATIONS OF IKEA CHINA: CASE STUDY
IKEA is the world’s largest furniture retailer since 2008. It has its world wide
operations across the continents. Bein gin the furniture industry the
organization has prove its operational efficiency in furniture industry. This
case study is all abot the IKEA’s stores operations in Beijing, China, making
an analysis with the support of Micheal Porter Vakue Chain.
POH TSUEY SHAN.
Page No : 213-224
INTERNATIONAL BUSINESS AND E-COMMERCE CASE STUDY ON A LOGISTIC COMPANY
Business internationalization become a common trend in different industries.
Logistic industry plays important role in the world for the process of
internationalization. It also a fast-growing industry in these days. Many companies
have set up their business in other countries. This case study is about GN Express
internationalization to Malaysia. GN Express is one of the biggest logistic company
and providing comprehensive of services in China. It operates for 25 years in China
while only seven years in Malaysia. Today, GN Express services coverage more than
200 countries. Based on “belt and road” initiative has cross to Malaysia, so Malaysia
is one of the important markets for GN Express to exist with provide the costefficient services. The research of GN Express expands market to Malaysia is using
several analysis methods. As a result, recommendation of GN Express more on
marketing and services expansion.
REVIEWED BY: ALICE T. URUD.
Page No : 228-230
BOOK REVIEW: Adnan Trakic, Nagiah Ramasamy, Cheah Y.S, P.L Andrews, S.B Murugan, P. Vijayganesh, K. Chandran (2018). A xcvcLaw for Business (2nd Edn).Thomson Reuters Publication Malaysia Sdn Bhd. ISBN: 978-967-2049-845, 564 pages,120 MYR
Business Law is a broad area of law and often considered a branch of civil law
dealing with both issues of private and public law. The book aim to present
the material in a reader-friendly language to help readers gain a quick
understanding of the law affecting business. The content has been enhanced
by including charts, case summaries and discussion questions, mostly
delivered exclusively in the ProView eBook segment.