INDIGENOUS ‘LUWU’ COMMUNITY AND CORPORATE SOCIAL RESPONSIBILITY – POST MODERN STANDPOINT

Publication Date : 01/09/2017


Author(s) :

RAHMAWATI, BRINDA KALYANI, DAMAYANTI, R. A, KUMAR D.M.


Volume/Issue :
Volume 2
,
Issue 3
(09 - 2017)



Abstract :

This paper deconstructed the old model Corporate Social Responsibility with the capitalistic and hegemonic paradigm of indigenous peoples with postmodernism (Derrida). Data collection was done with informants from indigenous peoples, officials of community development corporations and people from non-governmental organizations. This study is consistent with identifying reality of the indigenous people’s rights and their loss with CSR. Following the ‘principle of fairness ‘the study was ventured into a new model of corporate social responsibility that brings social justice in front and the rights of indigenous people of Luwu with more physical and mental fulfillment without any control of capitalistic trails to enter in various aspects of healthy community life. CSR programs usually extend to the community in the frame of "capitalism" and acting with "responsibility". CSR for new concept, accommodate the rightful authority of indigenous people and create value to the stakeholders. The development of stakeholder’s value is more important for a company in engaging CSR rather fulfilling and empowering a community. In principle, hence forth it is inferred that the concept of CSR should not be domination or hegemony embraced with capitalistic ideology. It should stretch proper rights to indigenous communities so that in the advent of any company closer, the community may be self-reliant to cope up with it.


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