| 1 |
Author(s):
TEO BEE YEEN, LAI VING KAM.
Page No : 1-38
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A STUDY ON FACTORS INFLUENCING THE COMMITMENT OF POST-PAID SUBSCRIBERS OF A MOBILE SERVICE PROVIDER IN KUALA LUMPUR
Abstract
The competitive Malaysian telecommunication product service market
dotted with compressing product and technology lifecycles necessitates
special attention on customer retention and acquisition. The study looks
at the ramifications of rapid product and technology changes; higher
market unpredictability, and the criticality of appropriate systems and
methodologies in deliver post-paid subscriber (PPS) sustainability. The
focus is on fundamental nature of PPS management and processes; its
centrality in adaptive responsive customer retention amidst market
uncertainty which persists to be more vulnerable. With increasing
dynamics, it is imperative to fully grasp the structural
comprehensiveness, responsiveness and agility to avoid structural
incoherency and non-consistency. Specifically, the study takes PPS
architecture as a whole with its key functional components –
communication effectiveness (CE), customer perception (CP), service
functionality (SF), and product technicality (PT) in materializing
sustainable PPS. It is to answer: is PPS practice mainly a result of a
combination strategy.
| 2 |
Author(s):
HO JEN NING, LAI VING KAM.
Page No : 39-87
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THE PHYSICAL WORKPLACE ENVIRONMENT AND JOB PERFORMANCE IN KUALA LUMPUR
Abstract
Suboptimal job performance may have caused current weakening
economy. The study looks at physical working environment to
examine what core factors have positive impacts on workers’
wellbeing which spur optimal job performances (OJP). Job
performance and satisfaction interact and correlate to physical
working environment specifically, the study takes optimal job
performance architecture as a whole with its core factors
Temperature; Ventilation; Noise; Light; Humidity in realizing
sustainable productivity.
| 3 |
Author(s):
KENNY WONG SIEW MING, LAI VING KAM.
Page No : 88-133
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THE RELATIONSHIP BETWEEN CUSTOMER SERVICE FACTORS AND CUSTOMER SERVICE SATISFACTION LEVEL: A STUDY IN A PRINTING COMPANY
Abstract
Customer services and the abilities to satisfy the competitive
market profitably and matching changing customer expectation are
the challenges that every marketer has to face. Customer service
satisfaction (CSS) is the best indicator of how likely a customer
will make a repetitive purchase in the near future. The study
examines how a half century old printing firm achieves its
breakthrough in customer service satisfaction in attracting and
retaining customer comfortably.
| 4 |
Author(s):
MUHAMMAD FAISAL ARIF.
Page No : 134-157
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THE FACTORS AFFECTING VOLUNTARY AUDITOR SWITCHING IN COMPANIES LISTED IN INDONESIA STOCK EXCHANGE
Abstract
This research aims to analyze the factors that affect auditor
switching on voluntary basis; those factors are audit opinion,
Public Accounting Firm (KAP) size, management turnover,
financial distress and company growth. This study employs a
quantitative approach by observing public company financial
report data and measuring the variables of research variables with
numerical numbers. Results of this study shows that audit opinion,
management turnover, financial distress, and company growth
have no effect on voluntary auditor switching. While, Public
Accounting Firm (KAP) size have a significant influence on
voluntary auditor switching. Regarding to the limitation of this
research, the researcher observes only a year of the public company
reports. Regarding to the implication of this research, the
researcher expect that this research can contribute as a research
literature in the field of auditing and practically helping the
stakeholder to unveil the factors affecting auditor replacement
conducted by the auditee. This study uses several factors to be
tested for its effect on auditor switching, auditor factors such as
audit opinion and the Public Accounting Firm (KAP) size,
corporate performance factors such as financial distress and
company growth, and good governance factors such as
management turnover.
| 5 |
Author(s):
BAIRAGI, A., SULTANA, A., YESMIN, F..
Page No : 158-182
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VIOLENT OR NON-VIOLENT VIDEO GAMES & EXTRAVERSION AS A PREDICTOR OF AGGRESSION
Abstract
Debate regarding the psychological & behavioral effects of playing
violent video games has recently led to claims that violent video
games increase aggression effects in adolescents, & that this issue
has now been settled. Over the past decade countless studies have
arisen supposedly proving a causal link between video games,
violent behavior. Violent video games have raised concerns,
particularly from the media, certain regulatory bodies & mental
health professionals. The current study aim is to explore violent
video games & extraversion as a predictor of aggression. A
between group design was followed for conducting the present
study. In this study, the adolescent students of Chittagong city,
Bangladesh were the target population. A total of 50 school
students were purposely selected in the current study. The result
demonstrated that violent video games significantly produced
more aggressive responses than nonviolent video games. It was
also demonstrated that by a simple Pearson’s correlation was
computed to examine the relation between extraversion &
aggression. Contrary to the second hypothesis, extraversion was
not significantly related to aggression (r 50= .47, p > .05). A stepwise regression analysis was computed to examine whether or not
extraversion moderated the effect of violent video games on
aggression. In this analysis, it is found that extraversion
significantly moderated the effect of video game condition.
| 6 |
Author(s):
RAJA AHMAD ASYRAF BIN RAJA ABDUL RAZAK, RULY CAGADAS.
Page No : 183-211
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USAGE, TREND, ATTITUDE, LIKES AND DISLIKES OF ELDERLY ON NEW TECHNOLOGY SMARTPHONE
Abstract
Technology is relatively important to a person’s life, especially in
connecting one to another. In modern era, each every one of us is very
dependent to a particular technology, for example smart phone. It is
mostly because we grew up alongside these technologies and became
part of our lives. Furthermore, technologies are getting cheaper and
trendier, everybody wants to have a part in it and be able to own one.
Not to miss out are the ‘Grey Societies‛ they too are part of the world’s
consumer. At the moment the current population of elderly are around
841 Million or 11.7% of world’s total population and it is increasing (UN
Ageing Report). But are they the real targeted consumers that all
producers and companies are targeting? The elderly seem to be the
neglected user group in the design of smart phone especially in Malaysia
(Nasir, Mohd). Generally smart phone usage can be really helpful not
only to us but as well as to the elderly, as it can assist them in many
ways especially in terms of maintaining social relationship, accessibility
and business. But are they using it to the fullest? This research is
intended to know ‘Elderly Perceptions of New Communications
Technology, Specifically the Smartphone’. The researcher will also
examine all the possibilities in knowing their usage, trend, attitude
towards phone, likes and dislikes of the features and design.
| 7 |
Author(s):
JI, S., WANI, G.
Page No : 212-223
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DOES SELF-CONCEPTS OF STUDENTS VARY IN THE ACADEMIC ACHIEVEMENT OF PRIVATE AND GOVERNMENT SCHOOLS?
Abstract
The present study was conducted to study the self-concept in
relation with academic achievement of private and government
secondary school students. The method adopted for this research
was descriptive method and the sample comprised of 800
secondary school students in which 400 students (200 boys and
200 girls) were taken from private schools and 400 students (200
boys and 200 girls) were taken from government schools. It was
found that there exists a significant difference between private
and government secondary school students on the variable of
Self-concept. Students from private schools have high selfconcept as against their counterparts from government schools
who have low self-concept. It was found that there is a significant
difference between private and government secondary school
students on the variable of Academic Achievement. The mean
value of government secondary school students is higher than the
mean value of private secondary school students. Significant and
positive relationship was found between Self-concept and
academic achievement of private and government secondary
school students. Self-concept is positively related with academic
achievement.
| 8 |
Author(s):
HALIAH, KARTINI, NIRWANA, HASNAWIYA,, LINDA ARISANTY RAZAK.
Page No : 224-270
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GOOD GOVERNANCE OF AUDIT QUALITY: STRUCTURAL MODELLING
Abstract
This study was aimed to empirically test the formulation of good
audit quality governance system in Indonesia. This study used an
explanatory method which was analyzed by using Partial Least
Square-PLS. The respondents of this study are auditors who have
JFP certificate (Examiner Functional Position); Civil Servants (PNS)
in addition to JFP auditors who have often conducted inspections
with at least two years of experience carrying out audit work; Civil
servants who have worked in finance for at least two years. The
results showed that the independence factor has a significant effect
on compliance with the code of ethics, but does not directly affect
audit quality. However, the independence factor can affect audit
quality if through compliance with the code of ethics. The
commitment factor has no direct effect on compliance with the code
of ethics and on audit quality. But the factor of commitment to
audit quality would affect if it was supported by high audit
compliance. Compliance with the code of ethics has a direct effect
on audit quality. The allowances was affected to mediate the
compliance relationship to the code of ethics and audit quality. This
means that if a high allowance will have an impact on the high and
low compliance relationship with the code of ethics and audit
quality, so that to increase compliance with the code of ethics, it is
necessary to increase independence and to improve audit quality, it
is necessary to increase compliance with the code of ethics and
allowances.
| 9 |
Author(s):
ISMAIL, I MADE NARSA, BASUKI.
Page No : 271-279
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FORESIGHT ACTIVITY IN MANAGEMENT ACCOUNTING AND CONTROL: A CONTINGENCY APPROACH
Abstract
This study aims to determine the connection of foresight activity with
management accounting and control in achieving organizational goals by
using a contingency approach. Contingency theory related to management
accounting, control, strategy, structure and performance paradigm is a
synergy between strategy and organizational structure that aims to maximize
performance in response to internal and external factors. Contingency theory
considers that an organization is a function of several factors that are
simultaneously influenced by external environmental factors and other
factors. The data was obtained from empirical studies of previous studies
from 1980 to 2014. The results of empirical studies revealed that (1) empirical
research on management accounting and control using a contingency
approach was 236 studies. (2) the contingency approach in the foresight
activity study found only 31 studies. The results of this study found that there
is a relationship between foresight activity and management accounting and
control. Organizational success in system design, strategy formulation,
strategy implementation, strategy evaluation until improvement or change in
strategy is supported by foresight activity. In addition, Foresight activity
focuses on achieving long-term corporate goals.
| 10 |
Author(s):
HERLINA.
Page No : 280-293
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ANALYSIS OF FINANCIAL INSTRUMENTS ON CAPITAL STRUCTURE IN TELECOMMUNICATION COMPANIES IN INDONESIA
Abstract
The purpose of this study are: 1) Knowing whether the variables of
profitability, liquidity, business risk, growth and asset structure
affect the capital structure partially; 2) Knowing whether the
variables of profitability, liquidity, business risk, growth and asset
structure affect the capital structure simultaneously. This study uses
secondary data. The sample in this study were 35 data originating
from telecommunications companies listed on the Indonesia Stock
Exchange from 2012 - 2016, and included complete financial report
data at that time. Sampling used purposive sampling technique. The
analytical method used is multiple linear regression analysis with a
classic assumption test first which includes normality test,
multicollinearity test, heteroscedasticity test and autocorrelation
test. By testing the hypothesis using a simultaneous significant test
(F-Test) and a partial significant test (Test-t) and Determination
Coefficient (R²) with a standard error of estimate used by 5% or 0.05.
Research results: 1) There are partial negative effects significant
between profitability and capital structure in telecommunications
companies listed on the Indonesia Stock Exchange; 2) Partially there
is a negative and significant influence between liquidity and capital
structure on telecommunications companies listed on the Indonesia
Stock Exchange; 3) Partially there is a negative and significant
influence between growth and capital structure on
telecommunications companies listed on the Indonesia Stock
Exchange; 4) Whereas between business risk variables and asset
structure does not affect the capital structure of telecommunications
companies listed on the Indonesia Stock Exchange; 5)
Simultaneously the variables of profitability, liquidity, business risk, growth and asset structure affect the capital structure of
telecommunications companies listed on the Indonesia Stock
Exchange.
| 11 |
Author(s):
WENDY EE WEI CHY, NORMALA S.G.
Page No : 295-312
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A CASE STUDY OF SAIC MAXUS AUTOMOBILES IN MALAYSIA
Abstract
SAIC Motor Corporation Limited is a state-owned automotive company in
China. It mainly performed the manufacture, production, sales and
development of the passenger cars, commercial vehicles as well as the auto
parts of the vehicles. SAIC Motor has established its own brand, Roewe,
MG and Maxus. Maxus products ranged from multipurpose vehicles
(MPV), sport utility vehicles (SUV) to recreational vehicles (RV) and
various types of light-and medium-sized trucks. In Malaysia, Maxus
automobiles are distributed by Weststar Maxus Sdn Bhd.Maxus has strong
brand image and favourable brand reputation and it received huge
support and attention from Chinese and Shanghai government. Moreover,
Maxus is outstanding in technologies such as the Zebra Smart Interconnect
System. However, Maxus has weak presence and low brand awareness in
Malaysia and its channel of distribution is lagging behind. Not onlythat,
Maxus also faced high overall costs in its automobile production.
Currently, the automotive industry is transforming into an intelligent
automotive industry and there is a rising trend in low carbon economy and
new energy vehicles. Furthermore, Maxus faced fierce competition in
Malaysian automobile industry and there is a risk of elimination of
traditional automobiles. In Malaysia, Maxus is facing high bargaining
power of buyers, low bargaining power of suppliers, low threat of
substitutes, low threat of new entrants and low intensity of rivalry. The 4Ps
marketing mix has determined what strategy Maxus used for its product,
price, place as well as promotion. Under the VRIO model, both Maxus G10
and Maxus V80 are valuable to Maxus and Maxus is organized to exploit the resources that they have. However, Maxus automobiles are not rare
and it is not difficult for the competitors to imitate the automobiles. Based
on the research data, Maxus should focus more on the segments of adults
that are ranged between 15 to 64 years old and reside at Kuala Lumpur,
Putrajaya as well as Selangor. Meanwhile, Maxus targets its customer for
Maxus G10 based on lifestyles and Maxus V80 based on their occupations.
In order to be sustainable in Malaysia, Maxus has to increase its brand
awareness among Malaysian and establish more distribution centres in
Malaysia. Not only that, Maxus can bring over its competitive technologies
in China to Malaysia, such as the Zebra Smart Interconnect System and the
new Advanced Driver Assistance System (ADAS) intelligent assisted
autopilot system.
| 12 |
Author(s):
REVIEWED BY: RAHMAWATI & SROTA PANDYA.
Page No : 313-316
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BOOK REVIEW: Murphy J. (2018). The power of subconscious mind. (Paperback), Space Books Publications, Aluva, India. : pages, 212.
Abstract
Being the scholar of Psychology, Joseph Murphy was engaged in
writing, teaching, counseeling and lecturing several all over the world,
nearly 50 years. He was born in 1898, and educated in Ireland and
England before he moved to the US. Soon after finishing of his degree in
Chemistry, Murphy became a pharmacist in in his career. He was also
the minister of the Church of Divine Science in Los Angeles for 28 years,
in Laguna Hills. He graduated his doctoral dissertation in Psychology
from University of Southern California. He died in 1981 after publishing
25 books in addition to his career as a minister and lecturer.
