| 1 |
Author(s):
MEI-YIN LIONG.
Page No : 1-22
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MALAYSIAN UNESCO WORLD HERITAGE OF TOURIST SITES: CASE OF MALACCA AND PENANG ART RETAILERS’ EXPERIENCE.
Abstract
The purpose of this paper is to have an in-depth understanding on the perspective and experience of the art retailers in UNESCO World Heritage tourism sites in Malaysia, exploring tourist intention to purchase art and craft products in their stores. According to the statistic report of Tourism Malaysia 2019, UNESCO sites of Penang and Malacca is turned to be as one of the top tourism destinations in Peninsular Malaysia. Since shopping is an important activity during their visit, intention to purchase art and craft products also high among travelers. The study followed individual case studies with the support of in-depth interviews, to gather information about intention to purchase art and craft product. The interviews were conducted with 12 art and craft retailers in Malacca and Penang. The selection of the samples was based on two main criteria, (1) the art & craft shops are operated and located at the tourism sites with local and international tourist arrival. (2) the shops provide assorted art and craft product items of handmade. The analysis of data was guided by the initial conceptual framework relating to concept and theories on marketing and consumer behaviour. Overall, the in-depth interviews together with insights from the literature led to the identification of 4 sets of factors that may influence the purchase intention of the consumer, namely product’s country of origin, product's brand name, price and demographic factors. The findings of this case study serve as a basis for the development of a new conceptual framework for the large-scale survey in future.
| 2 |
Author(s):
TULASI MARTIN, KESAVAN NALLALUTHAN, VIJIYAN YANKTESHERY.
Page No : 23-56
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ASSESSING THE OUTPUT AND PRODUCTIVITY OF MANUFACTURING SECTOR TO THE EXPORT IN MALAYSIA
Abstract
Objective: Malaysia is a developing country that has succeeded in achieving an impressive growth rate of industrial output with a sustainable export policy in the last thirty years. This study mainly focuses on the role of the manufacturing sector in exports in Malaysia. Specifically, this study has objectives of analyzing the factor of the manufacturing sector which is represented by the level of output and productivity, respectively that influence export of Malaysia and relationship between the manufacturing sector and exports in Malaysia. Improvement in the manufacturing sector in Malaysia can be achieved through the growth and strengthening of labor productivity. Research Design & Methods: Regression and correlation methods were used to achieve the study objectives. Secondary data used to estimate empirical models in this study were obtained from statistical publications of the World Bank and Asian Development Bank (ADB). The data covered a period of 1981-2016. The use of simple regression and correlations models was able to test hypotheses that relate to the roles of the manufacturing sector and exports as well as the relationship between the manufacturing sector and exports. Findings: The study findings used regression analysis indicated that there were positive and significant influences of the output and productivity of the manufacturing sector on exports in Malaysia. The findings used correlation analysis indicated that there was a positive and significant relationship between the level of output and productivity that contributes to exports in Malaysia. Implications & Recommendations: This study concludes that Malaysia's exports may increase while the manufacturing sector progresses. Hence, the implication is the need to take restructuring measures in the manufacturing sector to increase productivity growth. Contribution & Value Added: The government has to identify the weaknesses that exist in the manufacturing sector and export activities. This effort will help contribute to increased exports in Malaysia.
| 3 |
Author(s):
CHIN JUN KEI.
Page No : 57-81
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STUDY ON FACTOR INTENTION TO PURCHASE FLOOD INSURANCE AMONG HOMEOWNER IN KLANG VALLEY, MALAYSIA
Abstract
A high impact of flood has become an annual experience in Malaysia. However, flood insurance is still a neglected part of integrated flood risk management. In Malaysia, including Sabah and Sarawak, 189 river basins flow directly into the South China Sea, 85 of which are prone to repeated flooding (89 in the Malaysian peninsula and 78 in Sabah, and 22 basins are in Sarawak. It is estimated that the flood-prone area is about 29,800 square kilometres, accounting for 9 percent of Malaysia's total area, affecting nearly 4.82 million people, accounting for about 22,000 square kilometres of the country's total population according to statistic. In this research study is to find out and identify the factor intention to purchase flood insurance among homeowner in Klang Valley, Malaysia. In Malaysia, there are less than 30 percent have flood insurance and uncertain risk perception that may reduce their losses when flood occur according to a research of Global Academic Excellence. The results of this study provide an important input to build and increase the risk perception an affordable flood insurance. In order to trigger homeowners, purchase intention for future financial protection, especially a safety net for the countries low-income and most vulnerable flood victims.
| 4 |
Author(s):
MEI-YIN LIONG, SHYUE-CHUAN CHONG.
Page No : 82-94
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DETERMINANT OF PURCHASE INTENTION OF HANDICRAFT: A CONCEPTUAL MODEL
Abstract
Craft industry has a crucial role as a source of foreign exchange earnings in Malaysia. Shopping for handicraft is an important component of the tourism experience and economy development. The aim of this paper is to explore and identify the factors contributing to the purchase intention of handicraft products in Malaysia. A conceptual model proposed the antecedences of purchase intention of the handicraft products, while mediating and moderating effects of emotion and price sensitivity on the relationship between purchase intention of handicraft products we suggested. In this regard, attitude and perceived value were the main variables with emotions and price sensitivity were taken into consideration in the proposed framework as the mediator and moderator. Theories from emotional marketing strategy and social psychology were discussed in this paper.
| 5 |
Author(s):
LIM CHIN THUNG.
Page No : 95-119
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FACTOR OF INTENTION TO LEAVE THE EDUCATION INDUSTRY AMONG ADMINISTRATION STAFF IN SELANGOR
Abstract
This research is about the turnover intention of administrative staff in higher education institution among Selangor. This would bring impacts towards the institutions as administrative staff have play an inevitable role for the development of the institutions, so the reasons for high turnover rate should be investigate. Other than that, the topic has not been done widely in Malaysia but education is necessary in this era for the development of future generation. Journals and articles have been studied and applied in the research and survey has been conducted through questionnaire. Besides that, Statistical Package for the Social Sciences (SPSS) has been used for the analysis of data collected. Outcomes from the data has been discussed while recommendation for future has been given as well.
| 6 |
Author(s):
ANDREAL JOANN THOMAS, ONG SIEW HAR, CHRIS, RAVINDRAN RAMASAMY.
Page No : 120-141
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INFLUENCE FACTORS OF CUSTOMER SATISFACTION IN COFFEE INDUSTRY IN KLANG VALLEY
Abstract
In recent years, the coffee industry is booming in Malaysia, it is imperative for local premium coffee shop entrepreneurs to understand the important attributes that motivate consumers to patronise coffee shops and have a competitive advantage to sustain their businesses. The research study was to examine the service and product quality (food & coffee) in relation to customer satisfaction with local premium coffee shop in Klang Valley. A quantitative study is conducting and a set of survey questionnaire was developed. The collection of data is through surveyed and completed by the respondents who had dining experiences at the local premium coffee shop in Klang Valley, Malaysia in aid to examine the survival factors of local premium coffee shop in Klang Valley.
| 7 |
Author(s):
OUMAIMA AIT HAMMOU, RAHMAWATI.
Page No : 142-144
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BOOK REVIEW
Abstract
Fayolle A. (Ed.) (2014). Handbook of Research on Entrepreneurship. What We Know and What We Need to Know, Edward Elgar Publishing Ltd., Northampton, MA, USA, p. 433
