Job satisfaction can be defined as degree of positive feelings or attitudes that individuals have towards their jobs. Job satisfaction is important technique used to motivate the employees to work harder. The employee’s satisfaction and retention are critical to conduct of business in the competitive marketplace and business environment today. This study investigates the employees and to evaluate their job satisfaction level from the perspective of bank employees. The qualitative research method as in-depth interviews and selfadministered questionnaire were design and used to obtain and explore specific information about the values, opinions, behaviors, and social contexts related to employees and their job satisfaction level. Factors such as promotion, work condition, relationship with co-workers and superior, supportive management, role clarity, contribution and self-expression and challenge are found important for improving job satisfaction of bank employees in Industrial Bank Berhad (IBB)*. The result of study revealed that relationship with superior is the most vital factor for influencing job satisfaction of employees.
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