REVERSE INNOVATION AND INCLUSIVENESS IN EMERGING ECONOMIES: CASE STUDY
Publication Date : 31/10/2016
The clear shift in the focus from developed economy to emerging economies makes frugal and reverse innovation absolutely relevant. By comparing the American and Indian companies approach to achieve sustainable competitive advantage (Johannessen, Olaisen & Olsen, 2001) by serving the bottom of the pyramid through reverse innovation and inclusive growth. This concept holds its grip on sustainability from a mere fact that innovations caused by the frugal approach in the emerging markets later benefits the developed markets.
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