COMMUNICATION CHALLENGES OF SOFTECH: CASE STUDY

Publication Date : 01/01/2017


Author(s) :

MOHAMMAD NABI.


Volume/Issue :
Volume 2
,
Issue 1
(01 - 2017)



Abstract :

SOFTECH has failed over the five-years of its operations to compete with similar companies in the market and 80% of their local project with the government is been terminated. In the endeavor to identify the root of the problem, I conducted a study that narrowed down to the problem of communication between and amongst the company’s departments. Lack of a department of communication in the company has facilitated to poor and very little communication between and amongst departments, thus triggering division among the staff and consequent demoralization as well as poor production and high expectation with less resources. Establishment of an effective structure of communication should play a very significant role in enhancing the company’s productivity as well as improved sufficient resources, thus enabling the company to have an equal platform in competing with its competitors. With establishment of a department of communication with the necessary human and material resources, the company is able to enhance the day-to-day activities, thus creating a prosperous future for the company.


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