EFFECTIVENESS OF THE USE OF PRINT MEDIA (POSTERS, FOLDERS, AND LEFLEAT) AWARENESS OF AGRICULTURE CONNECTION WITH CHARACTERISTICS MAIN ACTORS

Publication Date : 01/05/2016


Author(s) :

SUMANG, P., TANDI BALLA, IRFAN ARYAWIGUNA EZRA ARTAHSASTA T. PULUNG.


Volume/Issue :
Volume 2
,
Issue 2
(05 - 2016)



Abstract :

This particular research was conducted in Turunan, Sanggala subdistrict, Tana Toraja. The objectives of the research were: 1) to know whether the print media is effective in agricultural extension, 2) to know the factors which are leading to the propagators that influence the use of the print media. This research was done using qualitative research approaches and case study method was followed was achieve research objectives. Data collected from the respondents at the Turunan, Sanggala. The tabulations are done descriptive qualitative analysis. Variable used to measure the effectiveness of the utilization of print media agricultural extension include: the layout, typeface, systematics, language and color etc. Measurement was done using summated rating method (though the study followed qualitative approach), using Likert scale of 4 to 0 with the statement ranging from most favored until a statement least favored. To know farmer concurrence with used print media agricultural extension, the study used Chi square (X2). Further to know the close relationship with the characteristics the farmer’s, study followed coefficient of contingency. The results of the analysis showed that the posters are more favored by farmer’s response with the effectiveness ranged from 3.19 to 3.81 (mean). While the characteristics of respondents in relation to the use of print, from the analysis chi-square (X2) indicated that all characteristics of farmer’s respondent’s results are insignificant, with a contingency coefficient ranged from 0.481 to 0.799 (sufficiently strong to very strong).


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