UNDERSTANDING THE ATTRIBUTES THAT MOTIVATES TOURISTS CHOICE TOWARDS AGRITOURISM – DESTINATION IN CAMERON HIGHLAND, MALAYSIA

Publication Date : 01/01/2018


Author(s) :

LIEW EE PENG, ONG SIEW HAR, CHRIS.


Volume/Issue :
Volume 3
,
Issue 1
(01 - 2018)



Abstract :

The main focus of this study is to obtain a better understanding of attributes that motivates tourist’s choice towards agri-tourism destination in Cameron Highland. This survey was conducted by using quantitative method and were targeted to the 200 residents in Malaysia that has a minimum age of 18 years and above. There were 200 respondents who had participated in this research. The study is mainly focusing on finding out on the resident’s push and pull factor of towards agri-tourism destination in Cameron Highland, Malaysia as their choice of holiday destination. The result of the study will also useful for the future agritourism development in Cameron Highland in Malaysia. This study will enable the agri-tourism sector in Malaysia to be improved and help to make on a clearer pathway for future development to attract more tourists to visit the destination and to boost up Malaysia economic.


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