USAGE, TREND, ATTITUDE, LIKES AND DISLIKES OF ELDERLY ON NEW TECHNOLOGY SMARTPHONE

Publication Date : 01/05/2018


Author(s) :

RAJA AHMAD ASYRAF BIN RAJA ABDUL RAZAK, RULY CAGADAS.


Volume/Issue :
Volume 3
,
Issue 2
(05 - 2018)



Abstract :

Technology is relatively important to a person’s life, especially in connecting one to another. In modern era, each every one of us is very dependent to a particular technology, for example smart phone. It is mostly because we grew up alongside these technologies and became part of our lives. Furthermore, technologies are getting cheaper and trendier, everybody wants to have a part in it and be able to own one. Not to miss out are the ‘Grey Societies‛ they too are part of the world’s consumer. At the moment the current population of elderly are around 841 Million or 11.7% of world’s total population and it is increasing (UN Ageing Report). But are they the real targeted consumers that all producers and companies are targeting? The elderly seem to be the neglected user group in the design of smart phone especially in Malaysia (Nasir, Mohd). Generally smart phone usage can be really helpful not only to us but as well as to the elderly, as it can assist them in many ways especially in terms of maintaining social relationship, accessibility and business. But are they using it to the fullest? This research is intended to know ‘Elderly Perceptions of New Communications Technology, Specifically the Smartphone’. The researcher will also examine all the possibilities in knowing their usage, trend, attitude towards phone, likes and dislikes of the features and design.


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