A CASE STUDY OF ALDERFERS’ THEORY OF MOTIVATION ON COLLEGE STUDENTS VOLUNTEERING IN EVENTS
Publication Date : 01/09/2018
This research has been contributing to indicate the gap on events volunteerism in Malaysia. However, there is a lack of research examining the motivating factor under Alderfers’ ERG Theory in event volunteering among college students. The gap of the study was designed to find out that Aldefer’s Theory to motivate college students to volunteer in events. The sample size of 250 respondents’ age ranging between under 18 to above 30 years old. A quantitative research approach questions were distributing to the targeted number of respondents via “Google Form” through online. The entire fundamental statistical analyses for this study were evaluating by statistical package for the Social Sciences (SPSS) version 20.0. According to the result of the study, there was strong evidence that growth needs variable is strongest influencer to volunteer in events. Follow by existence needs variable and relatedness needs variable was the weakest influencer to volunteer in events. The research were concluding by results, discussion and conclusion.
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