CONSUMER BUYING BEHAVIOUR TOWARDS KORYO ELECTRONICS PRODUCT AND SERVICES – A CASE STUDY ON BIG BAZAAR DURING MAHA SAVING DAYS AT MANDYA, KARNTAKA

Publication Date : 01/09/2018


Author(s) :

ALURE GOWDA, LITHESH G.R..


Volume/Issue :
Volume 3
,
Issue 3
(09 - 2018)



Abstract :

This study reveals the consumer behavior and the sales of the electronic products during the five days Maha saving at Big Bazaar. There is a growing demand for Koryo electronics products, which is exclusively available in big bazaar outlets. To understand the customer purchase pattern on Koryo electronics products and services. Customers are looking for the low price with high quality and features in the product. Different customers will be having a different expectation on the electronic products and services. All the customers will not be having the same buying behavior it varies according to their need and wants. The customers come for the shopping during the Maha saving days are totally different than the regular days in Big Bazaar. The study is to identify consumer behavior and marketing strategies during Maha Saving Days. To make a demonstration of the product it would increase the sales. Most moveable product in the electronics department the most selling products were the Koryo LED TV, Washing Machine, Refrigerator, Koryo Combo Hair Dryer and Hair Straightener. It concludes that the decision making of electronic products depends upon combo offers, various services and attractive price during Maha Savings Day.


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