ENTREPRENEURIAL INTENTION AND SELF-EFFICACY AMONG THE WOMEN STUDENTS

Publication Date : 01/09/2018


Author(s) :

RESHMA, M, SRIPIRABAA, B..


Volume/Issue :
Volume 3
,
Issue 3
(09 - 2018)



Abstract :

Entrepreneurship, undoubtedly leads to the economic development of a country, but women entrepreneurship is much more important, since it can also lead to social upliftment and help eradicate evils like women harassment, domestic violence, gender stereotyping, glass ceiling effect etc. The survey report of the Global Entrepreneurship Monitor (2016/2017) reveals that only 7.6% of Indian women are involved in early stage entrepreneurship, compared to 13.5% of men. The percentage of men involved in entrepreneurial activities is nearly twice as that of women. Any entrepreneurial activity starts with an intention and then progresses to subsequent action or behavior. The initiation of entrepreneurial activity largely depends on the strength of the intention and also on the personality aspects of the person. The belief that they possess the necessary skills and traits to become an entrepreneur is quintessential for the intention to convert into action. This belief is termed as entrepreneurial self-efficacy. Though the term entrepreneurial self-efficacy is popularly known, it has not been widely studied especially among the women entrepreneurs. Hence, this study aims to measure the entrepreneurial intention and entrepreneurial self-efficacy among post-graduate women students, the influence of the socio economic environment on the entrepreneurial intention and entrepreneurial self-efficacy, and examine whether entrepreneurial exposure given to students, aids to increase their entrepreneurial intention and self-efficacy levels. The study has been conducted with 68 post-graduate students of an all-Women’s Business School in Tamilnadu. The entrepreneurial intention and entrepreneurial self-efficacy of the students was measured using a 10 and 5 items scale respectively. The questionnaires used have been adapted from previous research studies conducted in these fields. In order to understand the influence of entrepreneurship exposure on the entrepreneurial intention and entrepreneurial self-efficacy levels, the study was conducted using two groups, in which one group of students were given opportunity to participate in entrepreneurial training programs, special talks by eminent entrepreneurs, etc. The other group of students did not get the above opportunity. Analysis revealed that there exist a significant difference in the entrepreneurial intention and self-efficacy levels between the two groups of students, where students who were provided with entrepreneurial exposure reported high levels of entrepreneurial intention and self-efficacy compared to the other group. Further interviews with the students who were provided with entrepreneurial exposure revealed that the entrepreneurial exposure has helped the students’ focus and work towards the entrepreneurial goals. The study provides insights that when students are exposed to the positive aspects of entrepreneurship, their entrepreneurial intention and self-efficacy levels are enhanced, which in turn could result in more number of women graduates venturing into entrepreneurship in the near future.


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