EXPLORING OPERATIONS OF IKEA CHINA: CASE STUDY

Publication Date : 01/05/2019


Author(s) :

Li MY, Chang SC, Felicia LW, Ong SX, Tan, KE, Wong KT.


Volume/Issue :
Volume 4
,
Issue 2
(05 - 2019)



Abstract :

IKEA is the world’s largest furniture retailer since 2008. It has its world wide operations across the continents. Bein gin the furniture industry the organization has prove its operational efficiency in furniture industry. This case study is all abot the IKEA’s stores operations in Beijing, China, making an analysis with the support of Micheal Porter Vakue Chain.


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