Operating retail chain is a difficult task for multinational entities, since they have to deal with culture, expectations, people, motivation, operational expenditures, supply chain etc. Among these factors people and motivation linked to compensation aspects is a major challenge. This case study has conducted based on a restaurant chain in Malaysia, McDonald. The methodology followed is qualitative case study with the support of content analysis and primary interviews. The case observations clearly indicated that compensation, communication and motivation factors need to be looked into by the management in order to retain the staffs in the firm.
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