IDENTIFICATION OF FISH QUANTITY MARKETED BY MARKET OPERATOR IN EVERY MARKETING CHANNELS IN LHOK PAWOH FISH LANDING CENTER
Publication Date : 01/09/2019
One of the important industries in Aceh is Marine and fisheries. Most of the Acehnese depended on this industry for their livelihood. As a result, the industry generates big potential market. In PPI Lhok Pawoh, there are 5 marketing channels that generates values through exchange process of fish. This study aims to identify the quantity of fish flowed through the channels in order to discover the capacity of every channel in distributing the fish. The research was conducted in PPI Lhok Pawoh, Sawang Sub-District, South Aceh District and followed qualitative and quantitative of data collection. The research revealed that 84.89 % of fish was selling through Channel I which link to food processors located in North Sumatera and only 15.1 % is absorbed by local market within South Aceh District through Channel II, III, IV and V. Hence, in general, Channel I play significant role in marketing the fish produced from PPI Lhok Pawoh, while Channel II and III is experiencing big number of fish sold in the local market. The study follow qualitative survey method to explore the factors linked to discover the capacity of every channel in distributing the fish.
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