FACTORS INFLUENCING COLLEGE CHOICE DECISION IN LTZ COLLEGE: CASE STUDY

Publication Date : 01/09/2020


Author(s) :

PRAMOD KUMAR, ASHU JAIN.


Volume/Issue :
Volume 5
,
Issue 3
(09 - 2020)



Abstract :

The major purpose of this particular research is to decide the aspects inducing university or institution choice of decision in LTZ University, Bihar. Extreme market competition in the higher education sector in India has imposed many higher education institution to become “entrepreneurial” and apply promotion plans in hiring scholars from local, national and globally. Tom explore this research, investigator followed case studies, focus group discussion, content analysis and in-depth interviews. The causative factors which are identified on students’ institutional choice in Bihar include, location, university academic programs, university repute, instructive amenities, cost, accessibility of monetary assistance, occupational or placement opportunities, effectiveness of institutional promotion, representatives and university campus visit. Few of the factors like institutional marketing has been established as the most preferred factor for students to pursue admission in universities. The study has high practical implications with due consideration to students admission to LTZ university, during the Covid19 pandemic days, where the classes are running through online mode and several students are not joining back to campus for face to face sessions. The study have theoretical implications in advancement of the body of knowledge.


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