GREEN PRACTICES IN ORGANIZATIONAL EVENT MANAGEMENT

Publication Date : 31/09/2020


Author(s) :

LIM ENG QING.


Volume/Issue :
Volume 5
,
Issue 3
(09 - 2020)



Abstract :

Organizing events are highly resource intensive and can have negative environmental consequences such as waste of water, energy, and materials. Many events happenings in Malaysia are not following green initiatives. A short case study was conducted with qualitative interpretive design, with content analysis. The study observation clearly indicates several consequences of lack of green initiatives by event managers. The study tried to extend some solutions for the best practices. Organizations should take the initiatives to encourage sustainable management in all aspects of their operation.


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