A STUDY OF PROMOTION FACTOR AFFECTING ANTI – SMOKING MEASURES

Publication Date : 02/01/2021


Author(s) :

ASHISH AGRAWAL, ALOK BANSAL.


Volume/Issue :
Volume 6
,
Issue 1
(01 - 2021)



Abstract :

The intensity of human and economic losses from tobacco is no longer debatable. As per the World Health Organization amongst the prominent cause of avoidable death is tobacco use in any forms throughout the world and smoking is a key cause amongst them. At present, it is accounting for one out of ten adult deaths worldwide (approximately 50 lakhs loss of human life every year). If the existing pattern continues, it will cause 100 lakhs of deaths annually by 2020. After all, nearly fifty percent of the smokers today, about 6500 lakhs people throughout the world, will die due to tobacco amongst which Cigarette will be the major contributor. Although the government launched various anti-smoking campaigns, then to there are huge gaps in terms of awareness that need to be addressed. The study recommends anti-smoking strategies against the ways of promotions currently opted by the marketers to market their smoking brands among people of the country. The study also analyses the effect of city-type and respondents’ profile on the promotion factor affecting the anti-smoking measures.


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