IMPACT OF EMOTIONAL INTELLIGENCE ON INVESTMENT PLANNING AND DECISION MAKING
Publication Date : 02/01/2021
Investing money is a big challenge for investors in a country like India, reason is to think and rethink about the investment due to varying effects of emotions and behavioral sentiments .In order to explore, this author have studied extensive literature of various research studies in the same area, and found that Investor’s Illiteracy about available financial products plays an important role in managing emotions and personality traits while taking any investment decision. The present review paper is a way to explore and throw light upon how emotional intelligence and financial literacy makes an impact on investment planning and decision making for various investment avenues available in financial market. The result of this study will help the financial institutions, company advisors to know the actual desire of investors and it will also help the investors to manage their emotions while taking investment decision effectively.
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