INFLUENCE FACTORS OF CUSTOMER SATISFACTION IN COFFEE INDUSTRY IN KLANG VALLEY

Publication Date : 30/05/2021


Author(s) :

ANDREAL JOANN THOMAS, ONG SIEW HAR, CHRIS, RAVINDRAN RAMASAMY.


Volume/Issue :
Volume 6
,
Issue 2
(05 - 2021)



Abstract :

In recent years, the coffee industry is booming in Malaysia, it is imperative for local premium coffee shop entrepreneurs to understand the important attributes that motivate consumers to patronise coffee shops and have a competitive advantage to sustain their businesses. The research study was to examine the service and product quality (food & coffee) in relation to customer satisfaction with local premium coffee shop in Klang Valley. A quantitative study is conducting and a set of survey questionnaire was developed. The collection of data is through surveyed and completed by the respondents who had dining experiences at the local premium coffee shop in Klang Valley, Malaysia in aid to examine the survival factors of local premium coffee shop in Klang Valley.


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