CUSTOMERS’ PERCEPTION OF GREEN HOTEL: A STUDY IN KLANG VALLEY, MALAYSIA
Publication Date : 19/09/2021
The issue regarding environment become more serious. Many people start to realise that this issue would bring negative impacts to their life. Green hotels are, in most cases, appreciated by many people for the simple fact that it is protecting the earth. It is necessary to investigate and understand the way people think about green hotel in Klang Valley area. This paper aims to examine the relationship between customers perception of what are the practices that green hotel should conduct. This study will identify four core factors that would influence the perception of potential customers toward green hotel which are environmental purchasing (EP), energy management (EM), water conservation (WC), and waste management (WM). This study will provide literature search to support this study. The limitations in this study are limited coverage targeted area, limited variables and use most convenience sampling methods. Besides, this study will conduct 385 sample sizes to ascertain the relationship of CPGH and the four core factors. This research will conduct reliability test, normality test, descriptive analysis, and correlation analysis.
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